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Friday, October 10, 2008

How do I find a money making domain name? How do I predict domain traffic before I buy a domain name ?

Parking program owners say Domain sellers have submitted 1000’s of domain names and many of them earn even hundreds and thousands of dollars from our parking program by parking their high traffic domain names with out selling their domains. They just sit back and watch their parking revenue. They will make a statement like this, even the world top parking companies may have up to 10 domain names maximum, which earns more than 100 dollars per month. Even my own portfolio doesn’t reaches 1 $ per for a domain name in average.

More domain owners have made single page websites with ADSENSE ads and little content, a video, a widget ETC. They got frustrated with parking their domains.

No one will bring traffic for your domain, if you have a domain with traffic they eat up to 80% and throw 20% to you this is real. You have to work to bring traffic for that. If you ask a domain portfolio owner to give the traffic stats and revenue data for his portfolio, he will simply refuse.

Don’t buy domains on the belief of traffic stats, check other metrics listed below.
(If you are not able to accept with my article check with your friends, known domain sellers as well as domain buyer that how far it is true)

Domain sellers will try to sell domains at great prices. We only have to check from our end the real value of the domain name by checking

The traffic stats
The revenue data
Max PPC value of the keyword
Keyword competition at ADWORDS (No of bidders)
Keyword search results from Overture, Word tracker, 7search and search123.

From this analysis you can make an approximate prediction or guess on the domain value, the possible organic traffic etc. but you can’t able to judge the revenue potential. The revenue of the domain can be increased by proper usage of the domain name. You can become an educated buyer and scientifically determine the domain worth

If some one asks me what your domain traffic is, I will say it is xxxxx is it real, believable, this only happens at real market. Some domain sellers will increase the traffic by means some black hat techniques like auto surf, manual surf, paid traffic, link spam at social groups and friends developing sites. So don’t buy domains purely on traffic stats.

Some people believe that if a tracker is installed on web pages it will give clear stats. Such counters will give single stage traffic data. (Traffic entry data, original source can’t de detected)
If you see parking stats at few parking site, it will predict the quantity of type in traffic. Even very good undeveloped domains receive up to 20 unique visitors only per month. This is the real stats. But you can develop it. It is just a guide line to predict traffic. You have to analyze in this fashion, i.e.; If you convert this traffic in to sale, with each of profits equal to 5000 $ per visitor, how terrific it is.

Alexa Stats

If you check for ALEXA stats. for a parked domain. It will be nice if it shows below 1 million. But there so many black hat techniques to show good stats. If domain is parked it will have an alexa stats you can check it.

Overture

Overture was considered to be the nice tool to find keyword search, but now a days the results are quite clumsy. There is much difference between OVT data and real search traffic. It shows same traffic if you interchange the keywords
EG apple fruit = fruit apple, but in some cases you can’t even find out which is correct
EG London flights = flights London, (Such a thing will be useless)
Few confusion like spray varnish and varnish spray, spray lacquer and lacquer spray, also occur. Such can be easily found out if you use trillion tool bar, 7search ETC

Link Popularity.

If you acquire a domain name, which has been a developed website with lot of links from other websites, blogs, forums, web directories, article directories, news groups, social media sites, then there will be a residual traffic because of such links. There are so many SEO tools available to check link popularity. We have to check for both the quality and quantity of incoming links. If the links are from news articles, it will vanish with in a few days. Similarly links from irrelevant sites will consume unnecessary band width with out any business. Even the listing at paid directories like yahoo will last for a year only. Links with longevity and niche will be valuable Eg link from Dmoz.org etc. Such listings will supply a steady traffic for several years. Single link from major website worth more compared to several links from smaller websites

Search Engine Listed pages.

This is applicable only for websites and not for a domain name. This shows how many times your website appears for different keywords and key phrases on major search engine result pages. The competition will be high for short commercial words and will be very low for long phrases. You can even catch unrelated non-commercial keyword on search engine result pages, if you write a small description of few 100 words on your site about that keyword.

For Eg. If I have a domain broker site, then i have to try to get listed on pages like
Domain brokers, domain brokering, domain broking, best domain broker, top domain broker, name broker, domain seller, sell domains, domain sale, buy sell domain ETC.

More and more pages your links present, more and more search engine traffic you get. But the traffic from search engines will have a high fluctuation.

Keyword Frequency

If you acquire a domain name with higher frequency on major search engines “More than a million” you can sell your domains for good prices. But if you have low frequency of less than 5000 presence on major search engines it is very easy to capture that SERP page. Highly brand able.

PPC value of your domain keyword

If the keyword present in your domain has a higher bid value at GOOGLE _ ADWORDS then you can fetch a high price for your domain. Each and every time the advertiser pays to have a link on that SERP page for a few number of clicks @ up to 20 $ per click. If he acquires that domain name and optimize for that keyword, it is easy for him to catch that SERP page and it is further more not at all required to pay for ADWORDS to get traffic for that keyword. Domain of renewal is more than enough.

Bidder competition at PPC

If bidder competition is high, then PPC value automatically increases and there are more chances that your domain sells at higher price. More PPC advertisers think to acquire your domain to save advertisement cost

Paid traffic

Some domain sellers pay for traffic until they sell their domain for good prices by making a guarantee on domain traffic. The traffic will very soon disappear as you acquire that domain. So only I repeat you the same statement, not buy domains on pure traffic stats only.

Traffic from expired domain.

Now these days it has become very difficult to find a never registered domain name. Even though you get good traffic from these expired domains. You have to check the domain name very carefully and the past usage of that domain name from archive.org . Even the experienced domainers make mistakes in such domain acquisitions. This traffic gradually decreases with time but will be available even for few years. You also have to check whether the traffic is useful for you else it is a waste of your band width.

Typo Domains and Misspelled domains

Typos and misspelled domains will give you an appreciable amount of traffic to your website. You can acquire such domains and redirect them to your main site. There are several SEO tools available to find domain typos and misspelled variations. You can acquire such domains if they get high traffic volumes, then only it is profitable. It is best if you register them and not to buy at aftermarket prices. You can also check for abbreviations and acronyms, if available register them

Funny Domains

Take care, there are few domains which become funny when two or more keywords join together, eg lacquerspray ( lacquer spray becomes funny as lacquers pray) some more good domains sound s as adult domains because of this funny nature. Spell your domain several times to avoid such mistakes.

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